You know all the status updates, pictures videos you share
with love on facebook and other social media, well a company feels you should
get paid for it. Read the associated press report below:
Gerry Kelly has earned nearly $100 from Buublews since January |
Facebook and most other social networks are built on the
premise that just about everything should be shared —except the money those
posts produce.
At least two services are trying to change that. Bubblews, a
social network that came out of out of an extended test phase last week, pays
users for posts that attract traffic and advertisers. Another company, Bonzo
Me, has been doing something similar since early July.
Bonzo Me is paying its users up to 80 percent of its ad
revenue for the most popular posts.
Bubblews' compensation formula is more complex. It's based
on the number of times that each post is clicked on or provokes some other kind
of networking activity. To start, the payments are expected to translate into
just a penny per view, comment or like. Bubblews plans to pay its users in $50
increments, meaning it could take a while for most users to qualify for their
first paycheck unless they post material that that goes viral.
"No one should come to our site in anticipation of
being able to quit their day job," Bubblews CEO Arvind Dixit says.
"But we are trying to be fair with our users. Social networks don't have
to be places where you feel like you're being exploited."
Bubblews is also trying to make its service worthwhile for
users by encouraging deeper, thoughtful posts instead of musings about trifling
subjects. To do that, it requires each post to span at least 400 characters, or
roughly the opening two paragraphs of this story.
Technology analyst Rob Enderle believes Bubblews, or
something like it, eventually will catch on.
"I don't think this free-content model is
sustainable," Enderle says. "You can't sustain the quality of the
product if you aren't paying people for the content that they are creating. And
you can't pay your bills if all you are getting are 'likes.'"
Gerry Kelly of San Francisco has already earned nearly $100
from Bubblews since he began using a test version in January. His Bubblews feed
serves as a journal about the lessons he has learned in life, as well as a
forum for his clothing brand, Sonas Denim.
Though Facebook is by far the largest social network, it has
a history of irking users. People have complained when Facebook changed privacy
settings in ways that exposed posts to a wider audience. They have criticized
Facebook for circulating ads containing endorsements from users who didn't
authorize the marketing messages.
More recently, people were upset over a 2012 experiment in
which Facebook manipulated the accounts of about 700,000 users to analyze how
their moods were affected by the emotional tenor of the posts flowing through
their pages. Facebook apologized.
Kelly still regularly posts on his Facebook page to stay in
touch with friends and family, but says he is more leery of the service.
"They just take all your information and make all the
money for themselves. It's insane," Kelly says.
Despite the occasional uproar, Facebook Inc. has been
thriving while feeding off the free content of its 1.3 billion users. The Menlo
Park, California, company now has a market value of about $180 billion, and CEO
Mark Zuckerberg ranks among the world's wealthiest people with a fortune of
about $30 billion, based on the latest estimates from Forbes magazine.
Advertisers, meanwhile, are pouring more money into social
networks because that is where people are spending more time, particularly on
smartphones. Facebook's share of the $140 billion worldwide market for digital
ads this year is expected to climb to nearly 8 percent, or $11 billion, up from
a market share of roughly 6 percent, or $7 billion last year, according to the
research firm eMarketer.
Although it still isn't profitable, short-messaging service
Twitter is also becoming a bigger advertising magnet, thanks largely to its 255
million users who also provide a steady flow of free content. Twitter's digital
ad revenue this year is expected to rise to $1.1 billion, nearly doubling from
$600 million last year, according to eMarketer.
Facebook and Twitter have become such important marketing
tools that celebrities and other users with large social-media followings are
being paid by advertisers to mention and promote products on their accounts.
Bubblews wants to make money, too, but it also wants to
ensure that everyone using it gets at least a small slice of the advertising
pie.
Dixit, 26, who started Bubblews with his college buddy Jason
Zuccari, says the service got about 200,000 users during a "beta"
test phase that began in September 2012. The service unveiled a redesigned
website last week as it finally moved out of testing.
Bonzo Me is even smaller, with just a few thousand users
since the release of apps for the Web, iPhones and Android devices in early
July. The service has paid about $30,000 in ad revenue to users so far,
according to Nusbaum.
Sandy Youssef of New Brunswick, New Jersey, likes being on
Facebook, but she also intends to start posting video on Bonzo Me just in case
she shares something that becomes a big hit.
"We are living in an age when the things you post on
the Internet can go viral, so you may as well get paid for it," she says.
"It's time to spread the wealth."
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